Rie Harui

Brand Concept

RIEFE embraces the concept of “Beauty of Strength” Our jewelry represents those who live their lives true to themselves, unaffected by other’s influence. We offer jewelry that exudes positive power and strength, ensuring encouragement and fulfilment in the hearts of those who wear it.
Our jewelry design embodies the designer’s philosophy and ideas that reflect what she sees in the present. The edgy, impactful designs, use a variety of high quality colored gemstones with special cuts that achieve harmonious coexistence of strength and beauty. The innovative and structured forms of our designs are often inspired by art, architecture, and music. We continue to create jewelry that resonates with people’s hearts, resulting in radiance that embodies our brand concept.
Holding the title of ‘Graduate Gemologist’, our designer overseas the entire process from design to model making to production. In our restrained society, our designers continuously break through traditions and preconceptions, constantly producing jewelry with a passionate and fluid design.
We cherish the creation of jewelry that embodies current thoughts. Crafted individually using advanced craftsmanship from Japan, we also offer semi customization services giving us the ability to customize creations according to our customer’s bespoke needs including stones, metals and setting methods, giving our brand a unique strength.

Designer Profile

Rie Harui

Learned making jewelry from Guillaume Pajolec (former Chrome Hearts and A&G). Qualified Graduate Gemologist (GG) GIA.
In France, learned fine jewelry design at BJO Formation.
After returning to Japan, worked as a designer for a Japan based jewelry brand.
Then worked as a freelance designer at Adidas AG and within the Y-3 brand, was involved in all aspects in accessories division.
In 2018, established RIEFE JEWELLERY.
In 2019, provided collection for TAAKK fashion show.
From 2021, appointed creative director of Yohji Yamamoto by RIEFE.


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